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Answer:
Just last night my brother-in-law was asking me the same question. He was
disappointed with his vacation photos and was wondering what he could do to
improve them.
There are many factors why the colours won't appear so vivid, such as the
quality of the light see my article http://www.garryblack.com/lighttips.htm.
This is probably the biggest factor in drab or vivid colour. Another
determining factor is exposure, with slide film if the picture slightly
underexposed you will get the effect of saturated (vivid) colour. If you're
shooting with print film you are the mercy of whoever is making the prints,
they can change the exposure and alter the colours. If it's a good lab they
can make your pictures look really good. On the other hand most labs aren't
that good and neither are the prints that they produce. Whether you are
shooting print film or having a print made from a slide the most vivid colour
will be achieved on glossy paper rather than matte paper.
The last factor, as you mentioned, is the film speed. The slower the film
speed, the finer the grain and the intensity of the colours will be better.
If you look in the photo magazines you will notice that most photographers
shoot Fuji Velvia, which has a speed of 50 ISO.
A polarizing filter will also help, as it reduces the glare on foliage and it
will give you a dramatic blue sky (providing the sky is blue in the first
place).
Hope this helps,
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